Sinclair Broadcast Group to Raise Funds to Support Hurricane Relief
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) (“Sinclair”) and its 173 television stations across the country are teaming up with the Salvation Army to raise money for Hurricane Harvey relief efforts.
On Friday, September 1st, Sinclair stations will hold a coordinated Sinclair Cares “Standing Strong for Texas” relief effort, in which stations including TV 7&4 and ABC 29&8 will encourage their viewers to contribute to the Salvation Army.
Local financial donations will be collected at the 7&4 and 29&8 Business Office/Studio, 8513 East Traverse Hwy, Traverse City, and online at http://salar.my/SinclairCares. Additionally, Sinclair Broadcast Group will match total viewer donations collected up to $100,000.
“In a time of crisis, the most important role local television news serves is the communication of critical information to an audience in real time. The real measure of strength in Texas was not in the amount of coverage Sinclair stations provided via its local newsrooms across the country, but rather, the impact that coverage had on viewers,” said Chris Ripley, Sinclair’s CEO and President. “The powerful stories and images our local reporters delivered across our entire station group all over the country have inspired massive relief efforts.”
Mr. Ripley continued, “At Sinclair, we have over 450 employees living and working in the hard-hit communities of Corpus Christi, Beaumont, San Antonio and Austin, so we understand firsthand how devastating this storm has been to people’s livelihood. The Sinclair Cares ‘Standing Strong for Texas’ relief effort is one way we can give back and support our communities and employees. All of our television stations and corporate offices are extremely eager to participate in such an important public service. We recognize how much people rely on their local television stations and that coverage doesn’t end once the storm is over. We are committed to helping these communities rebuild and to living our mission to alert, protect and empower our viewers."
“Our local newsrooms are equipped to respond for our viewers at a moment’s notice, providing images, sounds and most importantly—emergency information—to bring the story to our viewers, to help keep them aware, and safe,” commented Scott Livingston, Vice President of News.
To ensure life-saving coverage to the citizens of Texas, Sinclair’s corporate news team dispatched crews from sister stations in Amarillo, El Paso, Harlingen, Tulsa, Oklahoma City, Pensacola, Mobile, Birmingham, Little Rock, West Palm Beach and Las Vegas. When Hurricane Harvey hit Texas, a total of 13 Sinclair stations from in and around the hurricane-affected area joined forces to cover the story. Crews were stationed throughout southeast Texas including at Rockport, Corpus Christi, San Antonio, Austin, Beaumont, and Houston.